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Assistant Athletic Director for Strategic Communications
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Position Number: 5303523
Location: West Hartford, CT
Position Type: Athletics/Coaching

University of Hartford

Assistant Athletic Director for Strategic Communications

Job Description
Assumes responsibility for the oversight of the athletic communications and serves as lead media relations contact. Serves as a member of the department's senior leadership team. Independently plans, develops, and implements a comprehensive athletic communication program to help strategically shape and execute the vision for the University of Hartford Athletics and Recreation. Manages the University of Hartford Athletics website and all athletic publications. Directs programs that encourage and support the development of Hartford's fan base and alumni as well as providing competitive platforms for teams and individuals competing in the Commonwealth Coast Conference. Assumes responsibility for ensuring compliance with all federal, state, NCAA, conference, and University regulations. Performs all duties in full support of the University's mission, understanding that the positive and effective execution of these duties are instrumental to the education of the University's students.

Essential Job Duties
Job Duties

This job description of the job is for identification and administrative purposes only. It is not intended to be a complete statement of all duties, which may be assigned by the supervisor according to varying needs.

Description of Key Responsibility: Develops, implements and oversees short and long-term media relations strategies and plans for Athletic events in an effort to ensure the dissemination of information regarding all varsity sports programs. Designs, edits, produces and distributes athletic communications through all appropriate media outlets and publications. Identifies and utilizes multiple platforms of communication to promote University sports programs including, but not limited to, press releases, social media, internet sites, computer transmissions, mailings and personal contacts. Maximizes opportunities to use Communications as a vital recruitment tool.

Description of Key Responsibility: Assumes responsibility for game day coverage including, but not limited to, producing game notes and/or programs, servicing on-site media, current stat programs and compiling statistics, as well as reporting results to the appropriate media outlets. Recruits, trains, and supervises game day statistics crew and staff. Serve as liaison with Broadcast Production staff for all streamed productions. Serves as the information contact for Athletics and Recreation Department as necessary and/or appropriate. Attends promotional and community events to increase and drive attendance. Acts as the primary University contact for brand management and licensing with CLC Learfield. Acts as Sport Administrator for up to four teams.

Description of Key Responsibility: Provides oversight for the Athletics Communications team, managing the area within the framework of a balanced budget. Provides management, guidance, training and evaluation for the area staff.

Description of Key Responsibility: Establishes, cultivates and maintains effective working relationships with members of the media to generate stories that highlight the achievements of Athletics, its student-athletes and the Department in general. Coordinates all television, radio, and media broadcast activities for the Department of Athletics. Serves as an information contact for Conferences, NCAA and other collegiate sports information offices. *

Description of Key Responsibility: Generates and executes promotional plans for student-athlete recognition. Assigns photographers and oversees the maintenance of photo files. Directs the research, development and maintenance of career/season records, statistics and general archival information for all Hartford student-athletes and associated sports programs.

Description of Key Responsibility: Works closely with the Office of Marketing and Communication to ensure consistent use of the Universitys brand identity. Maintains awareness of trends in communication and social media. Maintains the Department of Athletics website in compliance with departmental and University web policies as well as established data integrity standards. *

Description of Key Responsibility: Performs other duties as assigned.

Formal Education:
Bachelors Degree required.

Work Experience:
Normal office situation. Requires travel, including overnight stays.Nights and weekends required.

Impact of Actions:

Complexity:

Decision Making:

Internal Communication:

External Communication:

Customer Relations

Managerial Skills

Knowledge and Skills

Special Skills
Possesses ability to work within several graphic design programs including, but not limited to, In Design and Photoshop. Valid Drivers License required. The ability to work effectively with diverse groups.

For full application instructions and position description, visit: https://hartford.peopleadmin.com/postings/6767